Asian Granito to double sales to Rs 1500 crore
by Adfactors PR
Company unveils new brand identity and new range of ‘TUFFLONG’ tiles with ‘scratch-shield’ technology
February 4, 2013: One of India’s top five tiles company, Asian Granito India Limited (AGIL) has embarked on an aggressive growth journey whereby it plans to double its turnover to Rs 1500 crore and increase exports five-fold plus to Rs 100 crore in the next three to four years.
Explaining the strategic plans of the company, Mr. Kamlesh Patel, Chairman of Asian Granito India Ltd said, “An important step in our endeavour for fast paced growth in India and globally has been the creation of a new brand identity for the company under the brand ‘AGL – Tiles World’. This new brand identity gives the company a modern and smarter look and focuses on our corporate positioning, ‘Lead the Change’. The red colour signifies boldness and the letters AGL reflect company’s main traits: acclaimed by consumers, growth focused and leadership target’. This new brand identity supports our corporate vision which is to enhance customer satisfaction and achieve exponential growth globally in décor solutions.”
“In another one of its innovative initiative, Asian Granito has introduced for the first time in India an advanced range of tiles powered with ‘scratch-shield’ technology under the brand name of ‘Tufflong’. This series of tiles are incredibly strong and robust with an extremely hard surface and are processed for an attractive appearance with low porosity. This high-end technology gives Tufflong tiles an astonishing endurance, and makes them highly resistant to abrasion, stain, tarnish, scratches and rough handling. Tufflong tiles let the floor retain its natural and elegant look that last for a long time,” added Mr. Mukesh Patel, Managing Director of Asian Granito India Ltd.
Asian Granito is among the most profitable ceramic tile manufacturing companies in India. Nearly 60% of Asian Granito’s revenues are derived from retail sales; while around 40% of its institutional clients have been associated with the company for a decade. It recently launched unique digital vitrified tiles of 600x1200 mm size and largest floor size of 800x800 mm.
Asian Granito’s products are available close to consumption points and its products are available across all major cities in India as well as in 37 countries. Company addresses consumer needs across a wide income range - starting from Rs 250 to more than Rs 1,900 per square metre.